The World Taste & Smell Association, a 501(c)(3) non-profit organization, is committed to enhancing the appreciation of our senses of taste and smell and their profound impact on overall well-being, mental health, safety, and social connectivity.
We strive to celebrate the intersection of taste and smell, sensory innovations, and raise awareness and foster empathy for individuals experiencing loss of taste and smell or distressing distortions of these senses.
Life can lose its vibrancy and depth for those affected by conditions such as Long COVID, injuries, chemical exposure, genetic factors, or the natural aging process. Beyond personal struggles, taste and smell disorders can also have economic implications, affecting businesses through revenue losses, damaged brand reputation, or the loss of livelihoods for professionals reliant on their acute sensory abilities.
WTSA is dedicated to enhancing the lives of individuals and communities by providing valuable resources, conducting research, and hosting events and programs. These initiatives include the annual celebration of Taste & Smell Day (September 14), collaborative partnerships with scientists, and support for innovators in sensory science, wellness, and taste and smell. As leaders in the field, we are at the forefront of advocacy and innovation, driving progress in sensory well-being and improving quality of life.
Understanding Taste And Smell: In Harmony And Discord
On May 8th, 2024, WTSA presented a special webinar to unpack the essence of taste & smell.
Watch the presentation —>
Charting the Path to Sensory Wellness: Our Mission
Meet the Esteemed Founding Board Members of the World Taste & Smell Association as they share their vision and unwavering mission to transform the landscape of sensory perception and quality of life.
Exploring the Intersection of
Taste and Smell: #DeliciousForAll
Flavor encompasses the sensory experiences of taste, smell, and other factors like texture and temperature. Together, they play integral roles in our daily experiences, yet our understanding remains limited.
The World Taste & Smell Association, in collaboration with our Coalition of Culinary Experts (CCE), aims to address this gap through initiatives like the #DeliciousForAll Culinary Challenge. By exploring the complexities of taste, smell, and flavor, we seek to broaden our knowledge and create meaningful conversations about these fundamental aspects of human perception and, foster innovation, empathy, and promote more thoughtful and pleasurable dining experiences.
